Reported 4 months ago
Watches of Switzerland CEO notes a rising number of women and young buyers in the luxury watch market, with Rolex, IWC, and Omega offering unisex options to cater to this trend. Despite men still making up around 65% of buyers, women are increasingly purchasing larger timepieces like men's Rolex watches. The retailer also highlights a surge in young buyers, including those invested in cryptocurrencies, driving secondhand Rolex prices up. The retailer's sales of certified pre-owned watches may hit 20% by year-end as younger buyers appreciate the history and sustainability of pre-owned items.
Source: YAHOO