Reported 8 months ago
The article discusses the positive performance of major indexes in the stock market, with EquityZen Head of Market Insight Brianne Lynch talking about trends in the IPO market and Disney President of Global Advertising Rita Ferro sharing insights on how Disney is implementing AI in advertising. The talk highlights Disney's use of AI in its advertising technology stack, optimization of yield, automation of creative processes, and expansion of streaming platforms. It also mentions the competition between Disney and Amazon in the direct-to-consumer experience and managing ad spend efficiently amidst a changing advertising landscape.
Source: YAHOO