Reported 4 months ago
Donald Trump plans to engage with young male voters through short-form videos on TikTok, focusing on economic issues such as inflation as part of his 2024 campaign strategy. Despite previously attempting to ban TikTok as president, Trump now aims to utilize the Chinese-owned platform to reach out to the demographic. His account quickly gained millions of followers after joining, with advisers hinting at a core economic message to tap into the frustrations of young people about post-pandemic inflation. The campaign plans to leverage TikTok as a launchpad for syndicated short-form video content across various channels.
Source: YAHOO