Reported 11 months ago
UBS analysts are keeping a Buy rating on McDonald's, predicting that discounts on value meals will drive sales for the fast-food chain in the latter part of 2024. Analyst Dennis Geiger from UBS expects a positive impact on same-store sales from the $5 meal deal introduction and foresees a permanent value platform being launched later in the year. Despite temporary pressures on same-store sales trends, improvements are anticipated throughout 2024.
Source: YAHOO