Reported 1 day ago
UFC has announced a multiyear partnership with Meta, the parent company of Facebook, to bring mixed martial arts content to a broader audience using Meta's technology platforms, including AI and various social media services. UFC President Dana White expressed excitement about leveraging Meta's innovations for fan engagement, while Mark Zuckerberg, an MMA enthusiast, looks forward to enhancing the viewer experience in new ways. The partnership will also integrate Meta branding into UFC events and broadcasts, with plans for exclusive content on Threads.
Source: YAHOO