Reported 1 day ago
As Generation Z becomes a major consumer group, their engagement with the insurance market remains low, with only a small percentage purchasing essential products like renters and life insurance. Factors contributing to their reluctance include distrust of traditional financial institutions, economic pressures, and a lack of understanding about insurance's value. Insurers have the opportunity to reconnect with this demographic by adapting their offerings to meet digital expectations and providing relatable education on insurance benefits.
Source: YAHOO