Understanding Impulse Buying During Amazon Prime Day

Reported 2 months ago

Amazon Prime Day, held from October 8 to 9, features various deals that may lead to impulse buying. Yahoo Finance's Rachelle Akuffo discusses three key factors influencing overspending: anticipation of deals, perceived scarcity of items, and the endowment effect, where people place a higher value on things they own.

Source: YAHOO

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