Reported about 16 hours ago
The act of gift-giving during the holiday season is complex and influenced by personal and societal factors, including the relative wealth of the recipient. Studies show that people tend to spend more on gifts for wealthier friends in an attempt to impress them or meet perceived expectations. However, generosity can increase towards less affluent friends as givers feel sympathy for their circumstances. Moreover, gift-givers often focus more on the emotional benefits of gifting rather than the cost, leading to potential overspending. It's suggested that understanding the recipient's preferences, and considering alternative gifting occasions, may create a more fulfilling gift-giving experience.
Source: YAHOO