Reported about 7 hours ago
Unilever is facing challenges in selling its plant-based meat brand, The Vegetarian Butcher, as popularity wanes among consumers opting for fresh instead of processed foods. Industry experts suggest that consumer perception of plant-based products as 'ultra-processed' is contributing to a decline in market interest. Both Unilever and Nestle are looking to focus on fewer, more profitable brands, adjusting their strategies in response to recent market trends.
Source: YAHOO