Reported 11 months ago
When Ebon Moss-Bachrach unexpectedly won an Emmy for his role in 'The Bear' Season 1, it was attributed to a clever campaign strategy. By releasing Season 2 midway through Emmy nominations voting, the show ensured voters were reminded of Moss-Bachrach's performance, ultimately leading to his win. This unique approach of using a new season to promote past seasons has proven successful for other shows like 'Ted Lasso' and 'Only Murders in the Building'. Despite facing challenges such as postponed award ceremonies and tough competition, 'The Bear' is shaping up as a strong contender in the Comedy Series category.
Source: YAHOO