US Beer Drinkers Seek Value Amid Softening Demand, According to Molson Coors CEO

Reported 2 months ago

Molson Coors CEO Gavin Hattersley noted that US beer drinkers are increasingly focused on value as overall beverage demand weakens. Consumers are opting for different pack sizes and purchasing less alcohol, as price increases exacerbate recession fears. While Molson Coors experienced a drop in US volume by nearly 8% this past quarter, they maintain notable market share gains from previous periods, however, upcoming summer performance will be crucial for the industry.

Source: YAHOO

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