Reported 3 days ago
According to Adobe Analytics, U.S. holiday online sales are projected to increase by only 5.3% to $253.4 billion this year, down from 8.7% last year, due to ongoing economic uncertainty affecting consumer spending. Major shopping days like Cyber Monday are anticipated to see a 6.3% rise in sales, reaching $14.2 billion. Shoppers are expected to focus on essentials and seek deeper discounts, with mobile purchases predicted to account for 56.1% of online spending. Retailers' forecasts vary, reflecting mixed sentiments about the holiday season.
Source: YAHOO