Reported 1 day ago
U.S. online holiday sales rose by 8.7% to approximately $241.4 billion during the 2024 season, largely due to mobile shopping as over half of transactions occurred via smartphones. Retailers leveraged increased advertising and AI to attract budget-conscious consumers, significantly boosting traffic to retail sites. Additionally, the use of buy-now-pay-later options saw a notable increase, further enhancing consumer spending during the holidays.
Source: YAHOO