Reported 19 days ago
Major cinema operators in the U.S., including AMC, Regal, and Cinemark, will collectively invest over $2.2 billion in theater upgrades over the next three years, aiming to enhance the moviegoing experience by improving seating, sound systems, projection technology, and concession options. This initiative comes in response to challenges from the rise of streaming services, the COVID-19 pandemic, and ongoing strikes in Hollywood.
Source: YAHOO