Reported 26 days ago
VF Corporation's CEO Bracken Darrell shares insights on the company's turnaround efforts for Vans during a conversation with Yahoo Finance, highlighting significant cost reductions and a shifted operating model. He emphasizes that while skateboarding is a part of Vans' identity, the brand appeals to a broader audience who connect with its unique ethos. Darrell discusses future growth strategies and the adaptation of the brand for the upcoming holiday shopping season.
Source: YAHOO