Reported 29 days ago
VF Corp, the owner of Vans, experienced a 22% surge in share prices after returning to profit following two quarters of losses, indicating a promising turnaround plan under CEO Bracken Darrell. The company is focusing on its core Vans brand while cutting costs and divesting from non-core businesses like Supreme. Despite expected revenue declines of 1% to 3% in the current quarter, improvements in direct-to-consumer sales and a shift towards full-price sales have bolstered investor confidence.
Source: YAHOO