Reported 2 days ago
Victoria's Secret PINK is revitalizing its brand by focusing on Gen Z, with the return of the iconic Victoria's Secret Fashion Show capturing the attention of younger consumers. After experiencing declining sales, the company restructured its operations to differentiate PINK from its namesake brand and leverage social media, particularly TikTok, to drive engagement and sales. The fashion show and new loyalty program have led to increased customer interest, with a notable rise in net sales, making PINK relevant for the new generation.
Source: YAHOO