Reported 6 months ago
Warner Bros. Discovery has increased the cost of its ad-free Max plans on its streaming service, raising the price of the Max plan from $15.99 to $16.99. The move aims to lure customers to ad-supported versions while seeking profitability and growth. The timing coincides with the launch of the second season of 'House of The Dragon' to retain users. Despite consumer frustration, some are willing to pay more for content, leading to potential future price hikes and service improvements in streaming platforms.
Source: YAHOO