Reported 8 months ago
The article discusses how the popularity of weight loss drug Ozempic is impacting the clothing industry, with many Americans slimming down and needing smaller-sized clothes. Fashion retailers are observing customers gravitating towards more body-hugging styles and edgier designs. Brands are adapting by incorporating adjustable features and sheer looks. The shift towards smaller sizes is also affecting clothing rental companies like Rent the Runway. Companies are adjusting their designs and offerings to cater to this changing trend, with some clothing retailers seeing increased demand for smaller sizes in 2024.
Source: YAHOO