Reported about 17 hours ago
Wendy's is facing a tough year, with its stock plummeting nearly 50% and senior executives leaving, including the CEO. To combat poor sales performance, the fast-food chain has introduced a turnaround strategy called 'Project Fresh', which emphasizes marketing and restaurant technology updates. Analysts express skepticism that these measures will solve deeper, longstanding issues stemming from past changes and renovations, while competitors like McDonald’s have successfully adapted to consumer demands.
Source: YAHOO