Reported about 8 hours ago
Retailers are increasingly turning to celebrity collaborations as a strategy to attract shoppers and boost sales, according to GlobalData's Neil Saunders. These partnerships work because they generate excitement and create a sense of urgency for consumers, turning products into must-have items. Despite economic challenges, there's still consumer spending, especially when brands offer value and unique products, proving that effective celebrity ties can help brands capture market share.
Source: YAHOO