Reported 3 months ago
McDonald's stock has risen over 4% following a recent earnings report that missed analyst expectations, primarily due to a decline in comparable sales. The company has seen increased foot traffic from lower-income consumers attracted by its $5 value meal deal, which has proven successful and is set to continue beyond its initial four-week run. CEO Chris Kempczinski emphasized the focus on delivering value in response to inflation pressures affecting consumer dining habits, asserting McDonald's commitment to regain its value leader status in the fast-food industry.
Source: YAHOO