Reported about 1 month ago
Advertising expert Mark Douglas explains that Netflix's shift towards ad-supported subscriptions is strategically boosting its revenue and subscriber growth. As the company adds customers to this tier faster than monetizing them, it creates a significant revenue backlog expected to benefit Netflix in the coming years. Douglas suggests that advertisers will effectively cover costs that would have been passed to subscribers, making the ad-supported model more lucrative for the streaming giant.
Source: YAHOO