Reported about 9 hours ago
Apple's iPhone 16e, debuting on February 28, 2025, represents a strategic shift as the company abandons the 'SE' label and introduces a budget-friendly phone at $599, aiming to diversify its lineup and attract new customers. Previous budget models underperformed, and although the iPhone 16e may seem pricey compared to some Android options, its larger screen and performance enhancements are expected to resonate with consumers. Analysts believe this move could help Apple compete with rising regional brands in China and expand its services reach, crucial for its growth amid a competitive market.
Source: YAHOO