Reported about 6 hours ago
'Wicked' and 'Gladiator II' enjoyed successful openings, collectively grossing $270 million globally, reinvigorating a struggling box office. 'Wicked' debuted with $114 million in the U.S. and set a record for Broadway adaptations, while 'Gladiator II' brought in $55.5 million domestically, despite a production budget of $250 million. Their contrasting demographics, with 'Wicked' attracting a largely female audience, underscored the effectiveness of their marketing campaigns, paving the way for a promising holiday season for theaters.
Source: YAHOO