Reported 4 months ago
With new expenses looming, college football programs are exploring new revenue opportunities. Florida athletic director Scott Stricklin suggested the possibility of allowing sponsor logos on the field during the regular season as a potential revenue stream during the SEC spring meetings, inspired by similar practices in professional sports. With college players now able to profit off their names, images, and likenesses, teams are considering new ways to generate additional income to adapt to the changing landscape of collegiate sports.
Source: YAHOO