Considering the 55% decrease in share price, should one consider purchasing this high-yield tobacco stock?

Reported 6 months ago

British American Tobacco's stock has dropped by 55% since 2017, resulting in a high dividend yield of 9.4%. The decline is attributed to decreasing cigarette volumes and changes in how the company accounts for its U.S. brands. While conservative investors may want to avoid the stock due to these challenges, aggressive investors could find the high yield and potential for success in the company's new tobacco and nicotine products segment appealing. However, it is cautioned that the risk is high, and close monitoring is necessary for those considering an investment.

Source: YAHOO

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