Reported 11 months ago
The organizers of the T20 Cricket World Cup are making changes to accommodate the unexpected success of the U.S. cricket team, including introducing a reduced-price hospitality area for their match against India. The ICC and local host committee aim to capitalize on the increased interest in the U.S. team following their victories, by targeting U.S. residents and local fans with lower priced tickets. This initiative is part of a broader strategy to grow the sport's fanbase in the U.S. and attract new corporate partners.
Source: YAHOO