Reported 8 months ago
As the annual 618 mid-year promotion ended on June 19, 2024, various brands and e-commerce platforms released their latest sales reports. Xiaomi's sales exceeded 263 billion yuan, breaking the brand's record for sales in major promotional events. Despite Xiaomi's impressive performance, mainland China's major platforms experienced a decline in total sales during 618 due to weakened consumer spending. However, notable brands like Apple, Midea, Haier, Xiaomi, Maotai, Wuliangye, Huawei, Gree, Nike, and Genki Forest still dominated the '10 Billion Club.'
Source: YAHOO