Reported about 5 hours ago
GetYourGuide CEO Johannes Reck discusses the growing trend among younger consumers who are spending more on experiences rather than physical goods. Research indicates that the experiences market is valued at $300 billion annually, with a potential $1.7 trillion when including weekend activities. Reck highlights the shift towards online platforms for booking experiences and notes varied consumer behaviors globally, with Americans utilizing social media for validation prior to booking, while Germans focus on value and reviews. The platform has seen significant growth in experience creators, now featuring over 55,000, and has incorporated AI to assist with pricing strategies.
Source: YAHOO