Reported about 20 hours ago
In a discussion on YouTube's impact, media analyst Laura Martin emphasized that YouTube is now considered the most valuable company in television, with estimates placing its worth at a third of Google's overall empire. With 12% of all streaming compared to Netflix's 7%, many media investors view YouTube as a more desirable asset, especially as it stands to benefit from advancements in generative AI, unlike its parent company Google, which faces challenges from this technological shift.
Source: YAHOO