IKIGAI Yakiniku Expands to Taipei's East District

Reported 3 months ago

On July 17, 2024, it was announced that 'IKIGAI Yakiniku,' a personal grill brand under FamilyMart International, will open its fifth location in Taipei's East District at Breeze Center on July 20. This expansion is part of a rapid growth strategy, with plans to open a new store every month to tap into the lucrative over NT$20 billion yakiniku market. IKIGAI aims to redefine traditional yakiniku dining by offering personalized experiences for individuals rather than just group gatherings, leading to its success in the competitive dining landscape.

Source: YAHOO

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