Affordable Options Can Save Domestic Tourism? Scholars: Focus on Value Perception

Reported 7 months ago

On June 14, 2024, Taiwan's Minister of Transportation, Li Meng-yan, requested the Tourism Bureau to provide a list of affordable hotels for the public to consider. Tourism scholars suggest that rather than promoting budget accommodations, the focus should be on developing new domestic attractions to enhance the value perception of domestic tourism. They emphasize the importance of quality over pricing, urging for the creation of unique experiences to make domestic travel more appealing to locals. Industry experts also advocate for highlighting high-quality and legitimate accommodations instead of solely focusing on affordability.

Source: YAHOO

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