Analysts Praise L’Oréal's Acquisition of Kering Beauty

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Analysts have reacted positively to L’Oréal's announcement of acquiring Kering Beauty for 4 billion euros, marking L’Oréal's largest deal yet. This strategic partnership includes acquiring the House of Creed and exclusive licensing rights for Gucci, Bottega Veneta, and Balenciaga. Analysts believe this deal will significantly bolster L’Oréal's position in the luxury beauty market, enhancing its fragrance portfolio and potential for growth in niche segments, despite some concerns about Kering's financial leverage.

Source: YAHOO

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