Cannes Lions Festival Preview: Boosting the Ad Industry

Reported 7 months ago

Citi Analyst Ygal Arounian discusses the current state of the advertising industry, highlighting the strength of digital advertising as one of the strongest quarters in years. Arounian points to a boost from political spending and the Paris Olympics, noting The Trade Desk as a top performer in the digital advertising space, particularly in CTV and retail media. The article also mentions the upcoming Cannes Lions Festival as a significant event in advertising, featuring insights on the evolving landscape and factors driving the industry forward.

Source: YAHOO

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