Reported about 6 hours ago
Carrefour SA's announcement to cease the sale of Mercosur beef in France has incited a strong backlash from Brazilian officials, prompting the country's lower house to propose a bill enforcing 'economic reciprocity' in response to perceived French protectionism. Brazilian Agriculture Minister and beef producers, including major companies like JBS SA, are retaliating against Carrefour, emphasizing the quality of Brazilian meat and expressing discontent regarding the CEO's stance, which they see as detrimental to international trade relationships.
Source: YAHOO