Reported about 1 year ago
Since its establishment in 1790, King Arthur Baking Co. faced challenges during the pandemic with a sudden surge in demand. CEO Karen Colberg, leveraging the company's strengths, focused on managing supply chains and ramping up production. With a robust mail-order business, King Arthur's online presence and baking tips helped build trust over the years. The company saw continued interest in home baking after the pandemic, expanding its market share by planning to open baking schools across the country. As an employee-owned company, King Arthur strives to innovate beyond flour while maintaining quality, value, and a culture of collaboration among its employees.
Source: YAHOO