Reported about 1 month ago
Starbucks' new CEO, Brian Niccol, faces significant challenges as he transitions into his role. He must tackle an unhappy workforce seeking to unionize, rising consumer dissatisfaction over high prices, and a struggling presence in China due to competition from cheaper brands. Additionally, the company needs to improve food sales to coffee buyers and compete with the growing energy drink market, which is attracting customers with healthier options.
Source: YAHOO