Reported about 2 months ago
The newly released video game 'Black Myth: Wukong', inspired by the Chinese classic 'Journey to the West', has made waves in the gaming community with over 2.2 million concurrent players. Chinese state media hailed the game as a powerful tool for western players to learn about Chinese culture, showcasing Chinese developers' ambitions to compete globally in the video game market. Despite some concerns about its profitability, the game is recognized as China’s first AAA title, and its success is already influencing various sectors by integrating cultural elements into marketing strategies.
Source: YAHOO