Reported 12 months ago
The presence of Chinese company advertisements at the ongoing Euro Cup in Germany has become a hot topic of public debate, both in China and Germany. With a record number of 5 out of 13 international sponsor brands coming from China, including AliExpress, AliPay, BYD, Hisense, and Vivo, discussions have arisen regarding the dominance of authoritarian state enterprises at the 2024 Euro Cup. While some view these Chinese ads as portraying China as the 'sponsor king,' the Euro Cup organizers emphasize that sponsorship decisions are based on various factors, including economic considerations, services, and mutual benefits.
Source: YAHOO