Reported 1 day ago
Citi analysts have upgraded the Boston Beer Company, the parent company of Sam Adams, from Neutral to Buy, raising their price target to $280 per share. This upgrade follows a more favorable outlook after recent volatile marketing campaigns, particularly noting the success of their new product, Sun Cruiser, a canned cocktail. Analysts believe this reflects a clearer growth trajectory for the company after past attempts to diversify from beer.
Source: YAHOO