Reported 4 days ago
Coca-Cola is shifting its focus from traditional soft drinks to healthier options, notably with its acquisition of Fairlife, a brand of ultra-filtered milk. Initially launched in 2012 as a joint venture, Fairlife has gained traction, particularly among health-conscious consumers, and achieved over $1 billion in sales by 2022. While Coca-Cola anticipates slower growth in Fairlife for 2025, the brand has significantly outperformed other non-soda acquisitions and capitalizes on the rising demand for protein-rich products.
Source: YAHOO