Coca-Cola's Shift to Alcoholic Beverages: A Strategy for Growth

Reported 17 days ago

Coca-Cola's stock has performed strongly in 2024, growing over 20% largely due to effective pricing strategies. To further enhance growth, the company is expanding into alcoholic beverages through its Red Tree Beverages subsidiary, launching various products like pre-mixed cocktails. With its strong brand equity and pricing power, Coca-Cola aims to tap into the fast-growing alcoholic beverage market. The stock remains attractive for investors, although it was not highlighted among the top investment picks.

Source: YAHOO

View details

You may also interested in these wikis

Back to all Wikis