Reported 1 day ago
Colgate-Palmolive is experimenting with 'digital twins'—simulated consumers—to gather feedback on potential new products, according to Diana Schildhouse, the company's chief analytics & insights officer. This innovative approach aims to accelerate product development by evaluating consumer reactions to product features and claims. While still planning to test products on actual consumers, Colgate is leveraging this technology amid declining sales as consumers become more budget-conscious.
Source: YAHOO