Consumer Behavior: Insights from a Retail Analyst

Reported about 1 month ago

In recent data released by the US Census Bureau, retail sales in September exceeded economists' expectations with a 0.4% month-over-month increase. Retail analyst Sucharita Kodali from Forrester Research discusses this trend, noting that non-store retailers like Amazon are thriving, while home-related retailers face challenges due to high interest rates. Kodali identifies a 'tale of two types of consumers': affluent shoppers continue to spend amid a thriving stock market, while lower-income consumers are cutting back on expenditures, reflecting a cautious overall consumer sentiment.

Source: YAHOO

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