Reported about 10 hours ago
A shift in consumer behavior towards smaller food brands is challenging major corporations like Unilever and Procter & Gamble. With rising prices and a preference for less-processed foods, shoppers are opting for alternatives such as Duke’s Mayo over big brands like Hellmann's. This trend has resulted in stagnant sales for Unilever's food division and is prompting strategic shifts within the company, including leadership changes. Smaller indie brands are capturing a larger market share, demonstrating the increasing competition faced by established conglomerates.
Source: YAHOO