Reported 4 months ago
Cracker Barrel, facing a decline in relevance, is exploring new solutions to attract customers. CEO Julie Felss Masino outlined potential changes, including redesigned restaurants and new menu items, to revive the brand's appeal. In response to declining revenue and stock performance, the chain introduced discounted early dinner specials from 4 to 6 p.m. as a quick fix to attract a broader customer base beyond seniors, adapting to changing dining habits. While these efforts are part of a long-term strategy, the company aims to balance revitalization with immediate sales increases amidst industry competition for consumer spending.
Source: YAHOO