Reported 3 days ago
In a recent episode of The Big Idea, Slick Chicks Founder and CEO Helya Mohammadian elaborated on how customer feedback transformed her adaptive apparel line, initially a side project inspired by her sister's C-section, into a successful business catering to people with disabilities. Mohammadian emphasizes the importance of understanding the needs of customers and engaging in dialogue with them to create meaningful products. Her journey illustrates the potential of identifying and serving an underserved market despite initial skepticism from investors.
Source: YAHOO