Reported 5 months ago
Shares of Deckers Outdoor surged, trading above $1,000 after projecting a 10% revenue growth for the upcoming year, with its stock up over 50% year-to-date driven by the popularity of Uggs and Hoka brands. Analysts are positive, with Raymond James raising the price target to $1,100 and Cowan noting that expectations were exceeded. The success of Deckers Outdoor contrasts with other retail stocks like Crocs and Ross, prompting questions about Hoka's ability to maintain market share amidst competition from other shoe companies.
Source: YAHOO