Reported about 9 hours ago
Netflix has begun utilizing Generative AI (GenAI) in its movies and shows, debuting its first GenAI footage in the Argentine series 'El Eternauta.' Co-CEO Ted Sarandos highlighted that AI allowed for faster and cheaper production of visual effects, enhancing workflow efficiency. The company is also exploring AI applications in personalization, search, and advertisements, reflecting a broader trend in the industry to leverage AI technology.
Source: YAHOO